• FLUOTYPE •

JUNE 09

IDENTITY BRAND DESIGN. We created a contemporary masculine brand to convey tradition, reliability and professionalism, characteristics of the brand. Initial forms were designed to identify each scent. We then created a variety of patterns to achieve an identity system with a versatile future.

AUGUST 08

BRAND ADVICE. SLOGAN CREATION. IDENTITY DESIGN. We guided and accompanied our client to find the difference that distinguished the brand. The graphics we chose told of a company that cares for its clients with not only artisan but professional treatments.

1| PABLO PAEZ. Logo created in May 2009 to launch a new business of toilet soaps, bath salts, perfumes, etc. The logo is applied on labels, packaging, bags, print and websites.

2| PEQUEÑOS PASOS. Logo created in March 2009 for a new company specializing in games for children. To encourage development in the early years of children, we focused on mixing textures and materials and created several designs for the brand.

3| LORHIEN. Logo design made for an artisan perfume company. Gestural and very personal, the logo is a handwritten signature that accentuates the origin of the name.

4| INSOMNIO. Logo created for a design studio with a strong interest in comic art.

5| MAGGIO & ROSSETTO. To update the brand and achieve the contemporaneousness required by the client, we designed a synthesis of an existing logotype and chose a typography to go with it.

6| IPESA. Logo redesign. A logotype was created for the brand, highlighting the flexibility of their products.

7| RAZA CRIOLLA. This logo was designed for a saddler that caters to the world of polo, and whose customers are mostly foreigners.
We chose a thistle to transmit the local roots of the company.